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7 Turnoffs That Make Shoppers Abandon You

It's simple: shoppers can't buy what they can't find.
If you don’t fix the basics around how shoppers search and discover your product catalog, then the rest really doesn’t matter.

Watch these bite-sized learning videos to learn about the seven biggest annoyances that turn shoppers off your Ecommerce site, and what can be done to create friction-free experiences.

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Evolve your service, delight your customers

Coveo for Salesforce Experience Cloud

Coveo is a very strategic part of [our re-platforming], not just an add-on or just any other vendor. It’s really central to how we’re powering product detail page recommendations, how we’re powering the sort and rank position, and how the filters and facets work.

Airdre Knox

GM Customer Systems

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Self-service only works if your customers can actually find what they’re looking for. Let our AI personalize content in real time, effortlessly leading them to exactly what they need.

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Coveo for Salesforce Experience Cloud

Evolve your service, delight your customers

Self-service only works if your customers can actually find what they’re looking for. Let our AI personalize content in real time, effortlessly leading them to exactly what they need.

Coveo for Salesforce Experience Cloud

Evolve your service, delight your customers

Coveo for Salesforce Experience Cloud

Evolve your service, delight your customers

Self-service only works if your customers can actually find what they’re looking for. Let our AI personalize content in real time, effortlessly leading them to exactly what they need.

IMG

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1. Not Google-like

What lured shoppers to your site does not get them to add-to-cart.

2. Narrow Terminology

Shoppers search for ‘pants’ and you call them ‘trousers’.

3. Confusing Filters

Too many choices that don't help guide shoppers to what they need

4. Poor Sorting Relevance

Shoppers searching for ‘laptops’ and sorting by lowest price shows ‘laptop stands’ as top results.

5. Random Recommendations

Shoppers search for ‘gas BBQ' and see ‘jackets’ recommended.

6. Lack of Personalization

Shoppers expect you to use known data to tailor their experience – even when not logged in.

7. Product-only Focus

Shoppers sometimes need assistance, craving expert sales rep guidance.

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