Ecommerce for Gen Z: What retailers need to know
Generation Z is not “Millennials: The Sequel.” Instead, the members of this rising generation have their own preferences and values that drive their shopping behavior — and which brands must respond to. Dr. Corey Seemiller, a leading expert on Gen Z, joins host Diane Burley, chief storyteller at Coveo, to talk about key insights on Gen Z’ers and how they shop.
Corey Seemiller is a professor at Wright State University in Ohio, the author of four books on Generation Z and a consultant to corporations and marketing firms on Gen Z.
Topics we cover:
1:09: What makes Generation Z different?
4:46: What do brands need to know about Gen Z?
7:14: Why are Gen Z shoppers so interested in tailored recommendations?
8:13: What implications does Generation Z’s digital savvy have for brands?
9:57: What drives brand loyalty for Gen Z shoppers?
11:40: Will we see generational shifts in merchandising, such as the end of men’s sections and women’s sections?
13:46: What do Gen Z’ers have in common with past generations, and how do they differ from them?
16:43: How can brands attract Gen Z shoppers?
18:31: Whom does Generation Z trust and mistrust when it comes to reviews and recommendations?
20:31: How can brands encourage word-of-mouth promotion by Gen Z?
23:36: How does Generation Z prefer to communicate?
26:22: Does Gen Z enjoy shopping?
27:35: What are marketers’ concerns about reaching Gen Z?
28:51: What are the early predictions about Generation Alpha?
30:21: What personality traits define Gen Z?
33:47: What is the single most important thing for marketers to know about Generation Z?
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Episode 6
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Prepare your ecommerce for Generation Z
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Next episode:
Andrea Leigh, a top 100 Retail Influencer with over 20 years of ecommerce experience presents a framework to build sustainable and profitable ecommerce growth in 5 steps.
Episode 7
35:23
Host:
Diane Burley
Head of Content, Coveo
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