The Ecom Edge

Coveo
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The Ecom Edge

The Ecom Edge podcast brings you conversations and tools to build ecommerce experiences that are worthy of customer advocacy. Learn how to thrive in an ecommerce landscape dominated by retail giants using digital personalization and intuitive customer experiences.These thought provoking conversations- on topics from ecommerce machine learning to online shopper psychology and brand differentiation strategies- will help you drive ecommerce growth.

  1. E18. Insights from Dick’s Sporting Goods on how to launch your ecommerce personalization program

    03/14/2023

    E18. Insights from Dick’s Sporting Goods on how to launch your ecommerce personalization program

    Join Shawn Wilkinson as he reveals how he successfully pitched, launched, and scaled a major ecommerce personalization initiative at Dick’s Sporting Goods. Time stamps [01:00] What is the “Art of the Possible” personalization program? [03:51] What are the biggest challenges when launching an ecommerce personalization initiative? [07:01] What kinds of campaigns is Dick’s testing? [09:26] Did anyone in the organization create friction during the launch? [11:26] What role does ecommerce pl...

    26 min
  2. E17. Building A Retail Media Network with Bryan Gildenberg

    02/27/2023

    E17. Building A Retail Media Network with Bryan Gildenberg

    Ecommerce expert Bryan Gildenberg shares how you should think about your retail media network so you can boost conversions, increase average cart sizes, and add new revenue streams to your business. Time Stamps [00:17] Who is Bryan Gildenberg? [10:00] What are brands trying to do when they get involved in retail media? [12:26] Are retailers going to make the same mistakes as the dying newspaper publishing industry? [14:42] How are brands using content to sell? [19:39] Should retailers try to ...

    31 min
  3. E.16 Navigating the metaverse, AR and the new experience economy as a retailer (ft. the Retail Prophet)

    02/14/2023

    E.16 Navigating the metaverse, AR and the new experience economy as a retailer (ft. the Retail Prophet)

    The impressive rates of digital adoption and retail tech development over the last two years have led to the genesis of a new retailer species. A type of retailer that is smarter, more agile and is evolving to compete with the likes of Amazon. Doug Stephens, aka. The Retail Prophet, is a top retail influencer and Fortune 100 business advisor. In this episode, Stephen dives into the future of retail and the demands of the new experience economy. How can retailers like you navigate the ...

    35 min
  4. E.15 A retailer’s guide to developing an innovation mindset

    01/31/2023

    E.15 A retailer’s guide to developing an innovation mindset

    Retail innovation is highly affordable today. So why are retailers still resisting it? In today’s episode, Jeff Roster, Strategic Retail Advisor with over 25 years of experience, joins Diane Burley to discuss the dangers of the industry’s conservative approach to innovation. Roster highlights why the pressure on adopting new technologies to differentiate is greater than ever, as shoppers have increasingly come to expect personalized journeys and memorable brand experiences. As Co-Host o...

    29 min
  5. E.14 How to reinvent your ecommerce to make it recession-proof

    11/16/2022

    E.14 How to reinvent your ecommerce to make it recession-proof

    In the annual Coveo Holiday Report, 4000 consumers were interviewed, and 80% said they anticipate spending the same amount or more in this upcoming holiday season. How does this hold up against the volatility of today’s economy – and how can retailers prepare? Alex Kantrowitz is an on-air contributor for CNBC and host of Big Technology podcast – featuring interviews with tech disruptors like Meta, Amazon, Uber and the big minds behind them. In this episode, Alex joins Diane ...

    25 min
  6. E13. Building brand value with a direct to consumer (DTC) strategy

    10/26/2022

    E13. Building brand value with a direct to consumer (DTC) strategy

    In a post-pandemic world, brands are shifting their attention to selling directly to consumers more than ever. But this begs the question – how do you do this at scale? How can ecommerce sellers get as close to customers as possible without drowning in costs, complicated logistics and numerous customer demands? In this episode, Mike Stevens, best-seller author and founder of Hutside, Peppersmith and Rightfounder, joins Diane Burley to discuss what works for successful DTC retailers, an...

    38 min
  7. E12. Corporate Philanthropy in ecommerce: Increase customer loyalty by giving back

    10/11/2022

    E12. Corporate Philanthropy in ecommerce: Increase customer loyalty by giving back

    This year, shoppers are looking to do holiday business with retailers that align with their values. Ahead of this year’s season, brand value alignment is on the rise and brand loyalty continues to rain. Coveo’s 2022 Holiday Shopping Report found Millennials (58%), Gen Xers (67%), Baby Boomers (75%), and Silent Generation (77%) all stayed loyal to brands they liked in the last year. In this episode, Molly Trerotola, Head of Social Impact at ShoppingGives and CSR enthusiast, joins Diane ...

    21 min
  8. E11. Reduce and prevent returns in your ecommerce business with AI

    09/29/2022

    E11. Reduce and prevent returns in your ecommerce business with AI

    Customers returning your products is a problem. An expensive problem. Learn how to tackle returns the right way by paying attention to the data that matters, so you can prevent your growing rate of returns and scale your business. In this episode, Navjit Bhasin, CEO and Founder of Newmine, joins Diane Burley to discuss why retailers need to address increasing return rates. Retailers have an expectation to match the liberal return policies of big box giants like Amazon and Za...

    17 min
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About

The Ecom Edge podcast brings you conversations and tools to build ecommerce experiences that are worthy of customer advocacy. Learn how to thrive in an ecommerce landscape dominated by retail giants using digital personalization and intuitive customer experiences.These thought provoking conversations- on topics from ecommerce machine learning to online shopper psychology and brand differentiation strategies- will help you drive ecommerce growth.

Information

  • Creator
    Coveo
  • Years Active
    2021 - 2023
  • Episodes
    19
  • Rating
    Explicit
  • Copyright
    © 2024 The Ecom Edge
  • Show Website
    The Ecom Edge

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