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Global State of CX 2025 Report

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Our customers voted Coveo #1 across the board

The #1 trend shaping CX this year (it’s not data)

How AI is transforming loyalty, retention, and revenue

Why CX budgets are shifting – and where investments are flowing fastest

Discover what 353 global CX practitioners are doing to stay ahead in 2025.

What’s inside this report?

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Key challenges CX teams face when proving ROI

Customer behavior shifts you can’t ignore, from AI literacy to ethical expectations

Top 10 trends transforming CX roles – AI-powered operations, GenAI chatbots, and beyond

How budgets are changing – and what’s topping the investment list

Analysts agree — Coveo is a leader