What you’ll learn in this comprehensive guide:
Why your personalization is failing
The 5 fundamentals of best-in-class personalized experiences
How to overcome obstacles such as small data and cold-start shoppers
How you can take personalization to the next level with innovative AI
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Marketers are spending nearly 15% of their budget on personalization — yet almost two-thirds report they have less-than-stellar results. Here’s how to change that.
78%
of online users chose, recommended, or paid more for a personalized brand experience
6/10
respondents say personalization is a standard of service.